The 2025 Super Bowl commercials delivered a spectacular blend of nostalgia, humor, and star-studded surprises that captivated millions beyond the gridiron. From Budweiser’s triumphant return with the iconic Clydesdales to Pfizer’s deeply moving “Knock Out” spot, and Mountain Dew’s whimsical seal serenade by Seal himself, this year’s ads proved that the Super Bowl remains the ultimate stage for unforgettable storytelling and creativity. Whether you laughed out loud or felt a tug at your heartstrings, these commercials were the true MVPs of the night.
Charli XCX and Martha Stewart Spill Secrets
In the 2025 Uber Eats Super Bowl commercial, Charli XCX and Martha Stewart team up for a playful and humorous take on the TikTok trend “We listen and we don’t judge,” where they share quirky and amusing secrets without passing judgment on each other. Their banter includes witty remarks about each other’s reputations and amusing misunderstandings about the Super Bowl itself, with Martha jokingly hinting at a different meaning of “bowl.” The ad highlights their unexpected chemistry and charm, making it one of the most memorable and talked-about spots of the event.
After the roaring success of Brat Summer, Charli XCX shows up in this Super Bowl ad with Martha Stewart, where the two play a game of “we listen and we don’t judge.” Each participant shares an embarrassing or silly secret of some kind, and true to the name, neither can judge the other.
Unfortunately, Martha doesn’t have as many interesting tidbits to share as you might think, considering she’s a felon, but I always like seeing Charli get some recognition. A second Uber Eats spot has Matthew McConaughey doing his best impression of Mike Ditka, the legendary Chicago Bears coach. The series of celebrity-filled shorts culminates in Uber Eats’ long-running commercial conspiracy theory that football was invented in order to sell food, with Greta Gerwig expressing some healthy skepticism.
A mayo-induced orgasm
The Hellmann’s Super Bowl commercial of 2025 delivered a hilarious and nostalgic twist by revisiting the iconic “When Harry Met Sally” scene where Meg Ryan famously fakes an orgasm. This time, Ryan reunited with Billy Crystal at Katz’s Deli, but with a new twist: a generous squirt of Hellmann’s mayonnaise elevates the moment to a comedic “mayo-induced orgasm.” The ad cleverly blends humor and nostalgia, making it one of the most memorable and talked-about spots of the game, capturing the audience with its playful homage and unexpected delight.
There’s a classic scene in the rom-com When Harry Met Sally when Meg Ryan, in order to prove a point, fakes an orgasm mid-meal. This Super Bowl ad has Ryan reconnnect with Billy Crystal in the same deli, where Crystal remarks that he’s surprised they were able to return. Meg Ryan, unable to stop old habits, adds a dose of Hellmann’s mayonnaise to her sandwich and has a similarly over-the-top response. I can safely say I didn’t have “mayo so good it makes you orgasm” on my Super Bowl 2025 bingo card.
The Slow and Luxurious
The Slow and Luxurious segment of the 2025 Super Bowl commercials captured viewers with its elegant pacing and rich visuals, offering a soothing contrast to the usual fast-paced ads. These commercials embraced a refined storytelling style, focusing on lush cinematography and a deliberate tempo that invited the audience to savor every moment. Brands like Budweiser, with its nostalgic “First Delivery” featuring the iconic Clydesdales, exemplified this approach by blending tradition and luxury in a heartfelt narrative. This style resonated deeply, proving that sometimes, slowing down can make a powerful impact amid the Super Bowl’s high-energy spectacle.
Vin Diesel, Michelle Rodriguez, and Ludacris all reunite, but instead of driving in high-speed contests of life and death, Diesel and Rodriguez are just having a charming drive while enjoying some ice cream. Things can’t always be fast and furious, I suppose. Frankly, I’d just like to see this concept expanded into a full feature film. Sometimes I get stressed watching high-octane contests between the world’s most skilled drivers as they learn the meaning of family. It can be a little much.
The mustache madness continues at Pringles
Pringles continues its mustache mania with the 2025 Super Bowl commercial “Call of the Mustaches,” featuring a star-studded cast including Adam Brody, Nick Offerman, James Harden, and coach Andy Reid. The ad humorously depicts their iconic mustaches taking flight to rescue a party that has run out of Pringles, blending surreal visuals with playful storytelling. This campaign marks Pringles’ eighth consecutive Big Game spot, reinforcing the brand’s signature mustached identity and celebrating facial hair as a symbol of bold flavor and game-day spirit. The commercial, set to a quirky twist on the classic Batman theme, combines humor and celebrity charm to create a memorable and entertaining moment during the Super Bowl.
When I think about Pringles, I think of the long, tube-shaped packaging and their logo, an affable little cartoon man with a mustache. Last year, Chris Pratt grew a mustache in a Super Bowl ad for Pringles. This year, the company recruited Nick Offerman, Kansas City Chiefs head coach Andy Reid, and LA Clippers guard James Harden to watch their famous mustaches detach and fly away on a mission to retrieve more Pringles for a party. A sky full of mustaches flap gloriously onward, bearing tubes of Pringles. It’s majestic, if an ineffective chip delivery mechanism.
Eyebrows a-flying
The 2025 Super Bowl commercials took creativity to new heights with memorable and quirky visuals, including the standout “Eyebrows a-flying” moment from Little Caesars. In this ad, Eugene Levy’s iconic eyebrows literally take flight after he tries the new Crazy Puffs, perfectly capturing the surprise and delight of the product in a playful and humorous way. This clever use of flying eyebrows not only entertained viewers but also reinforced the brand’s message of delivering shockingly good pizza, making it one of the most talked-about and whimsical ads of the event.
Weirdly enough, this isn’t the only advertisement that revolves around flying facial hair. Eugene Levy enjoys a treat from Little Caesars, only for his eyebrows to fly off his face in amazement and go on a world tour. They stop by to visit his daughter, ambush a jogger, perch on a baby’s face, win over some furry worms, and eventually return to Levy’s face. It’s a novel way to draw attention to a very small-sized pizza snack, but I’m not sure if I like the idea of associating hair with food.
Coffee-Mate’s unnerving concert
Coffee-Mate’s 2025 Super Bowl commercial took viewers on an unnerving and surreal ride with its “Let’s Go Tongues” ad. Featuring Shania Twain’s remixed jingle, the commercial centers on a man tasting Coffee-Mate’s new cold foam creamer, which triggers a bizarre spectacle: his tongue detaches and performs an elaborate, unsettling concert-like dance under a spotlight, complete with fireworks and musical instruments. The ad’s strange and somewhat obscene imagery left many viewers stunned and uncomfortable, sparking widespread social media reactions dubbing it the weirdest and most disturbing commercial of the event. Despite the oddity, the commercial aimed to highlight Coffee-Mate’s new cold foam product, blending creativity with shock value in its first-ever Super Bowl appearance.
Shania Twain lends her vocals to a short advertisement for Coffee-Mate’s cold foam, which allows for a whipped-cream-like layer of luxury to be easily added to someone’s morning coffee. The advertisement proposes that this would be so delightful that it would inspire a metaphorical concert in your mouth, complete with a tongue writhing and dancing to Shania’s singing. Personally, I like my tongue to simply register the taste of something, not flail wildly to a country legend, but that’s just me.
Willem Dafoe, Catherine O’Hara: Sports icons
Willem Dafoe and Catherine O’Hara star as spirited pickleball hustlers in Michelob Ultra’s 2025 Super Bowl commercial, “The ULTRA Hustle.” The ad showcases the duo’s unexpected skills and competitive edge as they challenge and outplay younger athletes, including NFL legend Randy Moss, Olympic gold medalist Ryan Crouser, and WNBA champion Sabrina Ionescu. Blending humor, high-energy sportsmanship, and star power, the commercial highlights Michelob Ultra’s “Play for an Ultra” campaign, celebrating friendly competition and active lifestyles with a playful twist that captivated audiences during the big game.
A fun spot where iconic actors Willem Dafoe and Catherine O’Hara take on professional athletes in a game of pickleball, all to win beer. It’s a silly concept, but works because it’s Willem Dafoe and Catherine O’Hara.
Nike: So Win
Nike’s 2025 Super Bowl commercial, titled “So Win,” marked the brand’s return to the big game after a 27-year hiatus. The ad features a powerful black-and-white montage of prominent female athletes like Sha’Carri Richardson, Caitlin Clark, and A’ja Wilson, celebrating their strength and resilience in sports traditionally dominated by men. Narrated by Grammy-winning rapper Doechii, the commercial confronts the doubts and stereotypes female athletes face with the bold message: “Whatever you do, you can’t win. So win.” This inspiring anthem highlights the relentless spirit of athletes who defy expectations and claim victory on their own terms, resonating widely as a call to empowerment and gender equality in sports.
Nike’s Super Bowl spot highlighted some of the most incredible athletes in the country: A’ja Wilson, Sabrina Ionescu, Sha’Carri Richardson, Caitlin Clark, and more. It’s a pretty straightforward concept, but makes the list because of the stark cinematography and general look.
Silly sloths struggle with society
Coors Light’s 2025 Super Bowl commercial features a world inhabited entirely by slow-moving sloths, humorously capturing the sluggishness and struggle of the Monday after the big game. These silly sloths comically navigate everyday tasks at a glacial pace, embodying the all-too-relatable “Case of the Mondays” feeling that follows the Super Bowl festivities. The ad blends humor and charm to highlight how sometimes it’s best to just slow down and take it easy, perfectly aligning with Coors Light’s chill vibe.
In my personal favorite of the bunch, Coors paid for a one-minute ad that attempts to capture the slow pace of a post-Super Bowl Monday fugue. In this world, everyone is a giant sloth, a noble and majestic beast. However, these wonderful creatures struggle with tasks like office life, shopping at the store, fitting in a workout, domestic chores, and more. Frankly, I’m right there with those sloths; this is highly relatable content. The best gag is probably the “slow-speed chase” at a bank, where cop sloths slowly lumber after sloth robbers.
Flag 50
Flag 50 stood out among the best Super Bowl commercials of 2025 for its clever blend of humor and cultural resonance. While not topping the USA TODAY Ad Meter, which crowned Budweiser’s “First Delivery” as the favorite, Flag 50 captured attention with its unique storytelling and memorable visuals, contributing to the creative spectacle that defines Super Bowl advertising each year. This spot exemplified how brands continue to push creative boundaries to engage the massive Super Bowl audience beyond just selling a product.
Which Super Bowl commercial of 2025 stole the show with humor and charm
The Super Bowl commercial that stole the show with humor and charm in 2025 was Totino’s “Chazmo Finally Goes Home,” featuring the comedic talents of Tim Robinson and Sam Richardson. It was praised for being genuinely funny and a standout use of star power among the star-studded ads. Additionally, Squarespace’s whimsical ad starring Barry Keoghan and a charismatic donkey also delivered humor with creativity and charm, making it a memorable and playful spot. Another notable humorous commercial was Pringles’ “The Call of the Mustaches,” which added a playful and lighthearted touch with flying mustaches and celebrity cameos. Among these, Totino’s ad was highlighted specifically for its humor and charm that resonated well with audiences familiar with the comedians involved.
Did the Dove ad’s simplicity make it the most charming of 2025
Yes, Dove’s 2025 campaign stood out for its simplicity and authenticity, which made it exceptionally charming. Celebrating 20 years of its Real Beauty Campaign, Dove continued to challenge unrealistic beauty standards by featuring real, everyday women rather than traditional models, emphasizing genuine self-worth over superficial ideals. The campaign’s straightforward message and use of unretouched, relatable images resonated deeply, reinforcing beauty as confidence and courage rather than appearance alone. This minimalist, heartfelt approach helped Dove maintain its position as a groundbreaking and enduring force in beauty advertising, making its 2025 efforts among the most charming and impactful of the year.
